Peter C. Woolfolk
Biography
President & CEO, Woolfolk Communications Strategies, Nashville, TN
WEB: www.commstratenn.com
PROFILE: A proactive, creative professional with 20+ successful years senior-level management experience in public/media relations. Radio/TV broadcaster. Federal & private sector experience. National political experience: Capitol Hill and Clinton Administration, Washington, DC.
President & CEO, Communications Strategies, Nashville, TN, 6/04 to Present
Founded a full-service, public relations firm. Firm offers national experience in public & media relations,
Public affairs, legislative outreach, community relations, brand management, internal communications and more to clients, including: Music City Center, Nashville Opera, MTA, Nashville International Airport, AT&T, Meharry Medical College, and others.
Vice President, Communications & Public Relations, Fisk University, Nashville, TN 8/02 to 2/04
Successfully managed university external/internal communications. Increased media placements 450% from 2002 to 2003 including cover stories/photos. Advised chairman, president, senior staff on communications strategy, issues. Developed five-year strategic media plan. Created successful community outreach programs. Developed comprehensive university media policy, brand policy, produced first Fisk staff/faculty “Media Guide” handbook, and WFSK operational handbook. Created first internal staff, student electronic newsletters. Boosted WFSK radio (88.1) into top 30% of Nashville stations. Represented president and various events.
Director of Communications, 03/01 to 5/02, BETAH Associates, Bethesda, MD
Developed, implemented successful national media planning and strategy primarily for the U.S. Office of the Surgeon General under contract with U.S. Dept. of Health-Human Services.
WHITE HOUSE Appointment, 1997—2001, U.S. Department of Education; Special Assistant/Office of the Assistant Secretary
Communications advisor to Assistant Secretary of Education. Managed national media relations, outreach strategies & media policies; Developed internal electronic newsletter; managed new technology communications: satellite teleconferences, videoconferences; coordinated and managed special events; proactive media outreach for Assistant Secretary, senior staff, wrote speeches.
PRESIDENTIAL INAUGURAL COMMITTEE–1997, 1996–1997, Western Region Press Secretary
Successfully placed 95% Inaugural news pieces/features with media in 14 Western states.
DELAWARE PRESS SECRETARY (Wilmington, DE) 9/96–11/96, Clinton/Gore ’96 Presidential Campaign
Media liaison/spokesperson on President’s achievements & initiatives. Media placements at 95 percent. Developed successful campaign community events.