Nikki is a 1996 graduate of the WKU advertising program with a minor in marketing. These skills served her well in her first job after graduation as a sales representative with the Courier Journal in Louisville, KY. While newspaper sales was a great job to learn the ad business, she really wanted to jump into the client side of things.
Next stop for Nikki was Maker’s Mark, a premium bourbon distiller in Kentucky. She describes this as her “super cool job.” Being international brand manager and working with MM marketing department were highlights for Nikki at MM. She was able to do a little of everything since the marketing group was small. Nikki led packaging, web, international markets, on-premise sales for US, relationship marketing and helped develop MM’s core brand strategy during during her time with the company.
Traveling for MM did have some disadvantages. So, Nikki targeted other marketing jobs in Louisville. She landed a position at Brown and Williamson; just 5 months before the company announced they were leaving Louisville for North Carolina. But, she managed to launch three relationship marketing programs before she left.
Nikki now leads Individual Products (HumanaOne and Medicare) for Humana, Inc., based in Louisville, KY. Her team generates approximately 75% of Humana’s $30B+ yearly revenue. Nikki created the Marketing Strategy and Planning team, led Small Group, Specialty, HumanaOne and Lifesynch before her current assignment.
Nikki enjoys living with her husband and two kids in 120 year-old house in Louisville.
Connect with Nikki
Email – nbonifer(at)humana.com
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