Steve Chandler


Brand Strategist/Principle ChandlerThinks:

Steve Chandler is a career marketing man with almost two decades of experience in strategic planning and brand development for local, regional and national brands connected to consumer products and the destination marketing industries. Most recently Steve was Director of Business Development for Paramore|Redd Online Marketing, immersing himself in the highly relevant digital marketing world. Serving as President of North Star Destination Strategies, Steve guided over 40 communities through the strategic and delicate process of destination branding. His career also included tenure at a few of the South’s premiere advertising agencies such as hospitality-focused BOHAN Advertising. The Buntin Group and international branding agency BBDO. This tour of the ad agency world allowed Steve to work and help shape some great brands such as Grand Ole Opry, Bayer, Lava Soap, Goody’s Headache Powder, and Angel Soft bath tissue.

Today, Steve operates his own marketing firm, ChandlerThinks, helping small to medium size companies and destinations put their unique brand into action and enter the must-play digital marketing arena. He often speaks on the topic of branding, social media and how to extend your intended brand into the online world. Some clients of ChandlerThinks are: Ebonite International bowling products; Sumner County CVB; Kenai Peninsula Tourism Marketing Council; City of Fremont, NE; Shepenco promotional products; Capella Healthcare and City of Elk River, MN.

Steve also frequently speaks on the topics of social media, digital marketing and destination branding. Past and recent speaking engagements include:

Social media workshop: why it matters and how to work for building business University of Memphis School of Hospitality Management

Belmont University School of Marketing

Vanderbilt University Owen School of Business

Promotional Products Association of the MidSouth Annual Convention Promotional Products

Association of the MidSouth TN State Spring Meeting

Integrating Your Online Branding Efforts

Georgia Governor’s Conference on Tourism



Community Branding Basics

Michigan Downtown Business Association Annual Meeting

East Texas City Manager Association Annual Meeting

Florida Association of Convention & Visitors Bureau Annual Meeting

Steve extends his professional passion outside of the office by serving as a board member and Past-President for the American Advertising Federation - Nashville, a State Director and board member for the American Advertising Federation 7th District, and a member of the Program Advisory Committee for Western Kentucky University’s Department of Advertising and Journalism. A devoted husband and proud father of two boys, Steve and his family call Hendersonville, TN home.

Connect with Steve

Tweet me – (aka @sschandler)

Link me –

Blog –

Email –





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