Michelle is US Media Manager with Brown-Forman Corporation in their Nashville office. Brown-Forman is a alcoholic beverage company that owns such brands as Jack Daniel, Southern Comfort, Canadian Mist, Woodford Reserve, Old Forester, Chambord and others.
She has been with the company for 11 years in a media role. She is responsible for managing the planning, execution, and stewardship for all brands’ national and local consumer media. She also monitors and ensures that the media placements meet DISCUS and Legal Drinking Age guidelines.
Working on various wine and spirit brands is fun and challenging for Michelle. She can speak at length about the alcoholic beverage category as well as the responsible marketing Brown-Forman has undertaken for the industry.
Michelle’s career began in the 90’s by working in media departments at Ericson Marketing and The Buntin Group. Both were fantastic learning opportunities and great proving grounds to learn the agency side of the media world.
Michelle graduated from Western Kentucky University in 1993 with a B.A. in Advertising. She remembers, “Back when the Earth cooled, we had Clip Art and tiny Mac Classics”. Michelle also professes “it’s always better to laugh than cry…HAVE FUN”.
Michelle resides in Hendersonville, Tennessee with her husband and two boys.
Facebook: Michelle Baggett Laflin
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