Jason personifies his mantra of “take what you do seriously, not yourself”. His diverse background has taken him from work in startups to leadership roles for the Fortune 100. As a “recovering programmer” with a background in experience design and integrated marketing communications, he’s a passionate marketer and strategist.
Jason is the Sr. Vice-President for Strategy & Development for Mad*Pow, a leading user experience firm. In his role, he helps organizations use all things digital to empower their business, with an emphasis on consumer interaction and innovation. From mobile to social and across the Web, he makes it happen. His work can be seen in experiences supporting leading financial services, healthcare and media organizations. From the largest healthcare company in the world to startup non-profits, Jason’s work is focused on delivering positive value and experience across audiences. Jason also serves as the GM of Mad*Pow’s Louisville operation.
Before joining Mad*Pow, Jason managed Humana’s Digital Group, leading strategy and operations for the enterprise wearing multiple hats, across audiences from consumer to agents to employers to pharmacists and more. He led mobile experience and social media efforts for stakeholders across the enterprise. Those efforts resulted in Humana being recognized as the “most innovative player in the mobile space” for health carriers by Celent, ranked as one of the “most social companies” by Mashable and an “Appy “ award from MediaPost. More importantly, it established new platforms for engagement with Humana’s audiences.
Jason’s career in digital started in the early 90s on campus at WKU as a founder of the Camping World Online Catalog while interning for the national retailer. His experience includes continued growth at Camping World and a leadership role with their parent company, Affinity Group. At AGI, he led the expansion of their club, services and portal portfolio to over 30 managed sites to support AGI’s diverse business lines. Those experiences led to consulting stints with major ecommerce and brand clients including Frederick’s of Hollywood, Danka and MSNBC Store.
Jason holds a B.A. in Advertising from Western Kentucky University and an MBA from Indiana University. Jason volunteers his time with organizations including the Board of Directors of First Tee of Louisville, the Friends of the Louisville Zoo and is a dedicated supported of WKU. An avid golfer, geek and supporter of the arts, Jason resides in Louisville, KY.
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