A number of commercial and non-profit organizations have approached the Ad+PR programs over the years to collaborate with them as in-class assignments. Very informal. While academic competitions, like the NSAC, will continue to play a role in the program, opportunities to apply our ideas and talents to real-world problems has become a priority. The media industry is changing far to quickly for our majors to simply “pretend” to solve problems. The real-world should be our lab.
We are pleased to announce the Ad+PR Community Projects Initiative. The CPI is a open system for non-profit organizations within the BRADD geographic area to request assistance from our program. Ad+PR faculty will review these opportunities periodically throughout the year and discuss how to best address collaboration.
Our first client is BRIMS. The Barren River Imaginative Science Museum has a rich history of igniting the minds of children about the power and the potential of science in our world. At a time when science is considered by many to hold our future, BRIMS has suffered the ravages of time along with declining revenues. It’s quite possible that BRIMS may be forced to close.
Down, but not out, BRIMS is fighting back with a new museum director. April McCauley joined BRIMS last December and is now leading the members of the organization through strategic planning sessions. To provide even more ideas, the spring 2012 Ad Campaigns class will be working with April and the BRIMS Board to conduct primary research to develop a complete rebranding plan for BRIMS. This is an amazing opportunity for our majors to not only learn, but to actually give back to the local community in a way that’s truly significant. The most exciting part of this opportunity is that students from other advanced classes in print and interactive design will also add their talents to the problem making this the ultimate collaborative experience.
You can follow BRIMS on Facebook. If you have any questions or would like to receive more information about Ad+PR Community Projects, please e-mail cliff.shaluta(at)wku.edu.