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	<title>Fusion</title>
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	<description>WKU AD+PR Program</description>
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		<title>AD+PR CareerFest 2013</title>
		<link>http://wkufusion.com/?p=332</link>
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		<pubDate>Thu, 11 Apr 2013 23:47:04 +0000</pubDate>
		<dc:creator>sparkz</dc:creator>
				<category><![CDATA[Ad+PR Program News]]></category>

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		<description><![CDATA[      
      The world of marketing and advertising has changed. A lot. Over the past 20 years we&#8217;ve seen the arrival of the internet and social media. Those two platforms alone have transformed an industry that relied so heavily on the big four &#8212; TV, Radio, Outdoor and Print. How marketing and branding professionals work with their [...]]]></description>
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		<title>Ad Program Launches WKYU PBS-NPR Project</title>
		<link>http://wkufusion.com/?p=298</link>
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		<pubDate>Wed, 06 Mar 2013 01:29:57 +0000</pubDate>
		<dc:creator>sparkz</dc:creator>
				<category><![CDATA[Ad+PR Program News]]></category>

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		<description><![CDATA[      
      WKU&#8217;s Advertising program has launched its next community outreach project. This semester, students from a senior-level, advertising capstone class, are working with WKYU PBS-NPR to develop an integrated communications plan to increase community awareness of the stations. The ultimate goal of the project is to increase membership and underwriting revenues for both operations. According to [...]]]></description>
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		<title>Our First Community Project</title>
		<link>http://wkufusion.com/?p=203</link>
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		<pubDate>Sun, 29 Jan 2012 01:28:06 +0000</pubDate>
		<dc:creator>sparkz</dc:creator>
				<category><![CDATA[Ad+PR Program News]]></category>

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		<description><![CDATA[      
      A number of commercial and non-profit organizations have approached the Ad+PR programs over the years to collaborate with them as in-class assignments. Very informal. While academic competitions, like the NSAC, will continue to play a role in the program, opportunities to apply our ideas and talents to real-world problems has become a priority. The media [...]]]></description>
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		<title>Dr. Henry Jenkins Visits WKU</title>
		<link>http://wkufusion.com/?p=174</link>
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		<pubDate>Wed, 21 Sep 2011 05:13:02 +0000</pubDate>
		<dc:creator>sparkz</dc:creator>
				<category><![CDATA[Ad+PR Program News]]></category>

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      Dr. Henry Jenkins, author of Convergence Culture and other books about the impact of digital technology on our society, will be on campus on Wednesday, September 28th compliments of the School of Journalism &#38; Broadcasting. Dr. Jenkins will cover a broad range of topics including civic media and the use of digital technology in the [...]]]></description>
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		<title>2011 Senior Sessions</title>
		<link>http://wkufusion.com/?p=124</link>
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		<pubDate>Sun, 17 Apr 2011 22:42:00 +0000</pubDate>
		<dc:creator>sparkz</dc:creator>
				<category><![CDATA[Ad+PR Program News]]></category>

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		<description><![CDATA[      
      One of the core missions of the School of Journalism &#38; Broadcasting at Western Kentucky University is to prepare our majors for the “real world.” Our Ad+PR classes provide the foundation, but the real application of concepts happens outside the classroom. Bridging that gap is challenging. The Ad+PR Professional Advisory Committee or PAC is comprised [...]]]></description>
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		<title>Ad+PR Online</title>
		<link>http://wkufusion.com/?p=104</link>
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		<pubDate>Sat, 04 Dec 2010 06:07:19 +0000</pubDate>
		<dc:creator>sparkz</dc:creator>
				<category><![CDATA[Ad+PR Program News]]></category>

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      The School of Journalism is proud to launch Ad+PR Online. The new initiative is designed to bundle the School&#8217;s Advertising and Public Relations classes into a convenient package. The classes are ideal for media professionals who want to learn more about the digital side of Ad+PR without moving into a dorm. JOUR 154 New Media [...]]]></description>
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		<title>New Digital Ad Minor</title>
		<link>http://wkufusion.com/?p=4</link>
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		<pubDate>Thu, 12 Aug 2010 01:51:02 +0000</pubDate>
		<dc:creator>sparkz</dc:creator>
				<category><![CDATA[Ad+PR Program News]]></category>

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      The business of advertising is being transformed. Consumers are choosing new communication technologies to network with others and to view their news, information, and entertainment the way the want and when they want it. While digital advertising now represents just 12% of total ad spending in the United States, the projections are that spending will [...]]]></description>
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