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Ad+PR Program News  // Browsing posts in Ad+PR Program News

Have You Got What It Takes?

Have You Got What It Takes?

The WKU AD Program is challenging area high schools to show us if they have what it takes to win our new interactive design competition. High schools in Kentucky, Ohio, West Virginia, Indiana and Tennessee are eligible to win. The competition will officially kick-off on Friday, October 24th, during our annual Journalism Scholar’s Day Conference....

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AD+PR CareerFest 2013

AD+PR CareerFest 2013

The world of marketing and advertising has changed. A lot. Over the past 20 years we’ve seen the arrival of the internet and social media. Those two platforms alone have transformed an industry that relied so heavily on the big four — TV, Radio, Outdoor and Print. How marketing and branding professionals work with their...

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Ad Program Launches WKYU PBS-NPR Project

Ad Program Launches WKYU PBS-NPR Project

WKU’s Advertising program has launched its next community outreach project. This semester, students from a senior-level, advertising capstone class, are working with WKYU PBS-NPR to develop an integrated communications plan to increase community awareness of the stations. The ultimate goal of the project is to increase membership and underwriting revenues for both operations. According to...

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