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Ad+PR Program News  // Browsing posts in Ad+PR Program News

AD+PR CareerFest 2013

AD+PR CareerFest 2013

The world of marketing and advertising has changed. A lot. Over the past 20 years we’ve seen the arrival of the internet and social media. Those two platforms alone have transformed an industry that relied so heavily on the big four — TV, Radio, Outdoor and Print. How marketing and branding professionals work with their...

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Ad Program Launches WKYU PBS-NPR Project

Ad Program Launches WKYU PBS-NPR Project

WKU’s Advertising program has launched its next community outreach project. This semester, students from a senior-level, advertising capstone class, are working with WKYU PBS-NPR to develop an integrated communications plan to increase community awareness of the stations. The ultimate goal of the project is to increase membership and underwriting revenues for both operations. According to...

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Our First Community Project

Our First Community Project

A number of commercial and non-profit organizations have approached the Ad+PR programs over the years to collaborate with them as in-class assignments. Very informal. While academic competitions, like the NSAC, will continue to play a role in the program, opportunities to apply our ideas and talents to real-world problems has become a priority. The media...

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