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Welcome to the WKU Ad+PR Program, wherestrategy meets design in amazing ways.

The professions of Advertising & Public Relations are at the epicenter of a digital revolution. The Internet, social media, and mobile technologies are changing the way consumers interact with each other and with companies. Learn More. WKU Ad+PR

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Seen ads on your Instagram feed yet?

Seen ads on your Instagram feed yet? We knew the day would come: video ads on Instagram.  The Facebook owned app ...

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Brands are noticing Facebook Auto-Play features

Brands are noticing Facebook Auto-Play features We all remember a time without Facebook auto-play videos, but now that they are ...

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The Vagueness of Advertising – as defined by AdWeek

The Vagueness of Advertising – as defined by AdWeek Adweek recently release an article titled, “Is Vagueness Killing Advertising?” in attempt to address ...

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Personal Branding: Why is it important?

Personal Branding: Why is it important? It’s talked about in class on a daily basis, and we’re told it is ...

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Seen ads on your Instagram feed yet?

Seen ads on your Instagram feed yet?

We knew the day would come: video ads on Instagram.  The Facebook owned app has developed deals for 15-second video advertisements with Disney, Activision, Lancome, Banana Republic and CW.  A notable example is Disney’s promotion of Big Hero 6, using a video of the animated characters posing for selfies. The program has been very “unusually...

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Brands are noticing Facebook Auto-Play features

Brands are noticing Facebook Auto-Play features

We all remember a time without Facebook auto-play videos, but now that they are a regularity, these Facebook videos serve as a major outlet for advertisers.  Adweek spoke with Ron Amram, senior media director of marketing for Heineken USA, who claims, “YouTube and Facebook are equal players now, or at least close to it.” With...

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The Vagueness of Advertising – as defined by AdWeek

The Vagueness of Advertising – as defined by AdWeek

Adweek recently release an article titled, “Is Vagueness Killing Advertising?” in attempt to address commonly used terms in the field that lack specific definition and direction.  Author Tom Goodwin calls out advertisers and marketers for their continual use of the terms “digital advertising”, “mobile advertising”, and “content marketing”.  Goodwin is not against the terms themselves,...

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Personal Branding: Why is it important?

Personal Branding: Why is it important?

It’s talked about in class on a daily basis, and we’re told it is the make-or-break of our career: Personal Branding. What is it exactly, and why does it matter so much? Personal branding is your image.  When it comes time to apply for jobs, we are expected to market and brand ourselves.  That’s a...

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What is the difference between Advertising & PR?

What is the difference between Advertising & PR?

“Advertising is what you pay for, publicity is what you pray for.” Though the terms advertising and public relations are often used interchangeably, the two fields are drastically different.  Many people, even professionals in the field, are unaware of the differences.  Forbes clears it up in its article titled “The Real Difference Between PR and...

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