Close

Not a member yet? Register now and get started.

lock and key

Sign in to your account.

Account Login

Forgot your password?

Slide

Welcome to the WKU Ad+PR Program, wherestrategy meets design in amazing ways.

The professions of Advertising & Public Relations are at the epicenter of a digital revolution. The Internet, social media, and mobile technologies are changing the way consumers interact with each other and with companies. Learn More. WKU Ad+PR

Featured Content
What is the difference between Advertising & PR?

What is the difference between Advertising & PR? “Advertising is what you pay for, publicity is what you pray for.” Though the terms ...

More information...
Have a fashionable techy to shop for this year?

Have a fashionable techy to shop for this year? “There’s bling, and then there’s upmarket digital bling”. This week, Adweek is delving into MICA, ...

More information...
Meet the Ad+PR Faculty & Staff – Mark Simpson

Meet the Ad+PR Faculty & Staff – Mark Simpson This week's profile belongs to Mark Simpson.  Mark gives us an insight on his ...

More information...
‘Tis the Season for Holiday Advertising

‘Tis the Season for Holiday Advertising The Christmas season seems to start earlier and earlier each year.  This year, Christmas ...

More information...

What is the difference between Advertising & PR?

What is the difference between Advertising & PR?

“Advertising is what you pay for, publicity is what you pray for.” Though the terms advertising and public relations are often used interchangeably, the two fields are drastically different.  Many people, even professionals in the field, are unaware of the differences.  Forbes clears it up in its article titled “The Real Difference Between PR and...

Read more...

Have a fashionable techy to shop for this year?

Have a fashionable techy to shop for this year?

“There’s bling, and then there’s upmarket digital bling”. This week, Adweek is delving into MICA, or My Intelligent Communication Accessory.  MICA, developed by Intel, is projected to go on sale in December at Barney’s department stores, just in time for the holiday shopping season. Unlike most wrist communication agents, i.e. the SmartWatch, MICA is geared...

Read more...

Meet the Ad+PR Faculty & Staff – Mark Simpson

Meet the Ad+PR Faculty & Staff – Mark Simpson

This week’s profile belongs to Mark Simpson.  Mark gives us an insight on his love for traveling and a passion for building musical instruments. Check it out: Mark Simpson Hometown: LeSage, West Virginia Graduated from: Marshall University (Undergrad/Graduate) Experience: Mark is currently an Advertising professor, but has also held positions including Information Analyst at Appalachian...

Read more...

‘Tis the Season for Holiday Advertising

‘Tis the Season for Holiday Advertising

The Christmas season seems to start earlier and earlier each year.  This year, Christmas began as early as November 1st, with mall store speakers everywhere blaring holiday jingles.  As the holiday tunes begin, advertisers are jumping on the holiday trend as well, with companies pushing consumers to begin the crazed shopping early and Christmas ads...

Read more...

Meet the Ad+PR Faculty & Staff – Kelley Coppinger

Meet the Ad+PR Faculty & Staff – Kelley Coppinger

Kelley Coppinger is featured this week; Check out her staff profile: Hometown: Kelley has lived in a total of 8 countries but says she mostly identifies with Waterloo, Belgium, where she received an excellent education combining a perfect balance of faith and “industry”. Graduated from: University of North Texas with a BFA Experience: Kelley reminisces...

Read more...