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Welcome to the WKU Ad+PR Program, wherestrategy meets design in amazing ways.

The professions of Advertising & Public Relations are at the epicenter of a digital revolution. The Internet, social media, and mobile technologies are changing the way consumers interact with each other and with companies. Learn More. WKU Ad+PR

Featured Content
Nike’s ‘Better for It’ Campaign

Nike’s ‘Better for It’ Campaign When you think of Nike commercials, you probably think of some major athlete pushing ...

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Beyond Mad Men

Beyond Mad Men We’re pretty excited this semester as we are taking the wraps off our new ...

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Gen Y vs Gen Z

Gen Y vs Gen Z Sometimes the younger generation is lumped together but according to an article by Adweek, ...

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Advising for Fall 2015

Advising for Fall 2015 It's that time of year again. The time when faculty make the lives of ...

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Nike’s ‘Better for It’ Campaign

Nike’s ‘Better for It’ Campaign

When you think of Nike commercials, you probably think of some major athlete pushing themselves to the limit physically. Inspiring as this is, it doesn’t always relate well to the general public. Nike has realized this and has launched a new campaign for women that more of them can relate to. It’s called ‘Better for...

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Beyond Mad Men

Beyond Mad Men

We’re pretty excited this semester as we are taking the wraps off our new and improved AD Program. Since we officially launched the revised AD program last week, we have had a number of questions about what we are doing and why. First, what are we doing? Program changes that begin this Fall have eliminated...

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Gen Y vs Gen Z

Gen Y vs Gen Z

Sometimes the younger generation is lumped together but according to an article by Adweek, Generation Y(Millennials) and their younger counterparts Generation Z have some noticeable differences, especially when it comes to their attitudes towards marketing. Adweek pegs Millennials as ages 18 to 34 and Gen Z’s as ages 7 to 17.  Although both generations have...

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Advising for Fall 2015

Advising for Fall 2015

It’s that time of year again. The time when faculty make the lives of students difficult by playing “what class should I take to get the Hell out of here?” We’re are certainly living up to our side of the deal this season as we launch our new and improved AD Program. Keep in mind...

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What You Should Be Learning in College

What You Should Be Learning in College

You take everything that’s required of you for your degree but are you really prepared?  According to an article by Fast Company & Inc., you could be missing out on some valuable lessons if your school doesn’t include the following curriculum: content marketing and SEO, social media, and lead nurturing and technical skills. Content Marketing...

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