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Welcome to the WKU Ad+PR Program, wherestrategy meets design in amazing ways.

The professions of Advertising & Public Relations are at the epicenter of a digital revolution. The Internet, social media, and mobile technologies are changing the way consumers interact with each other and with companies. Learn More. WKU Ad+PR

Featured Content
AD+PR CareerFest 2013

AD+PR CareerFest 2013 The world of marketing and advertising has changed. A lot. Over the past 20 ...

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Ad Program Launches WKYU PBS-NPR Project

Ad Program Launches WKYU PBS-NPR Project WKU's Advertising program has launched its next community outreach project. This semester, students from ...

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Our First Community Project

Our First Community Project A number of commercial and non-profit organizations have approached the Ad+PR programs over the ...

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Dr. Henry Jenkins Visits WKU

Dr. Henry Jenkins Visits WKU Dr. Henry Jenkins, author of Convergence Culture and other books about the impact of ...

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AD+PR CareerFest 2013

AD+PR CareerFest 2013

The world of marketing and advertising has changed. A lot. Over the past 20 years we’ve seen the arrival of the internet and social media. Those two platforms alone have transformed an industry that relied so heavily on the big four — TV, Radio, Outdoor and Print. How marketing and branding professionals work with their...

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Ad Program Launches WKYU PBS-NPR Project

Ad Program Launches WKYU PBS-NPR Project

WKU’s Advertising program has launched its next community outreach project. This semester, students from a senior-level, advertising capstone class, are working with WKYU PBS-NPR to develop an integrated communications plan to increase community awareness of the stations. The ultimate goal of the project is to increase membership and underwriting revenues for both operations. According to...

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Our First Community Project

Our First Community Project

A number of commercial and non-profit organizations have approached the Ad+PR programs over the years to collaborate with them as in-class assignments. Very informal. While academic competitions, like the NSAC, will continue to play a role in the program, opportunities to apply our ideas and talents to real-world problems has become a priority. The media...

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Dr. Henry Jenkins Visits WKU

Dr. Henry Jenkins Visits WKU

Dr. Henry Jenkins, author of Convergence Culture and other books about the impact of digital technology on our society, will be on campus on Wednesday, September 28th compliments of the School of Journalism & Broadcasting. Dr. Jenkins will cover a broad range of topics including civic media and the use of digital technology in the...

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2011 Senior Sessions

2011 Senior Sessions

One of the core missions of the School of Journalism & Broadcasting at Western Kentucky University is to prepare our majors for the “real world.” Our Ad+PR classes provide the foundation, but the real application of concepts happens outside the classroom. Bridging that gap is challenging. The Ad+PR Professional Advisory Committee or PAC is comprised...

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