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Welcome to the WKU Ad+PR Program, wherestrategy meets design in amazing ways.

The professions of Advertising & Public Relations are at the epicenter of a digital revolution. The Internet, social media, and mobile technologies are changing the way consumers interact with each other and with companies. Learn More. WKU Ad+PR

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.agency

.agency You've heard of .com, .org, and .gov but what do you think about .agency? An ...

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2015 Marketing Trends

2015 Marketing Trends The year is almost halfway over, so let’s take a look back at trends ...

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Nike’s ‘Better for It’ Campaign

Nike’s ‘Better for It’ Campaign When you think of Nike commercials, you probably think of some major athlete pushing ...

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Beyond Mad Men

Beyond Mad Men We’re pretty excited this semester as we are taking the wraps off our new ...

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.agency

.agency

You’ve heard of .com, .org, and .gov but what do you think about .agency? An article from Adweek discusses new domain names and the pros and cons of getting them.  Many new domain names were created after a large amount people argued that there needed to be more options.  The new domains range from comical...

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2015 Marketing Trends

2015 Marketing Trends

The year is almost halfway over, so let’s take a look back at trends predicted for 2015 to see which have already happened and which are yet to come. In an article from Forbes at the end of 2014, 11 new marketing trends were predicted for 2015. These included: “Transparency will become the most important...

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Nike’s ‘Better for It’ Campaign

Nike’s ‘Better for It’ Campaign

When you think of Nike commercials, you probably think of some major athlete pushing themselves to the limit physically. Inspiring as this is, it doesn’t always relate well to the general public. Nike has realized this and has launched a new campaign for women that more of them can relate to. It’s called ‘Better for...

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Beyond Mad Men

Beyond Mad Men

We’re pretty excited this semester as we are taking the wraps off our new and improved AD Program. Since we officially launched the revised AD program last week, we have had a number of questions about what we are doing and why. First, what are we doing? Program changes that begin this Fall have eliminated...

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Gen Y vs Gen Z

Gen Y vs Gen Z

Sometimes the younger generation is lumped together but according to an article by Adweek, Generation Y(Millennials) and their younger counterparts Generation Z have some noticeable differences, especially when it comes to their attitudes towards marketing. Adweek pegs Millennials as ages 18 to 34 and Gen Z’s as ages 7 to 17.  Although both generations have...

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